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In addition to influencing taste, color can also
play a role in conveying health benefits such as
immune support, antioxidant effects and more.
In a Naturex survey, consumers in the UK,
Germany, France, Russia, Sweden and Saudi Arabia
were asked to define the colors they associated
with health benefits. The survey showed that yel-
low and orange were associated with immunity
and vitality, red with vigor, and blue and green
with immunity, relaxation and sleep.
And at a time when anxiety is on the rise
due to COVID-19, people are carrying stronger
emotional projections in their food and bever-
age choices.
In addition, the trend toward sustainabili-
ty-related plant-based diets is filtering through to
the natural coloring sector, where consumers want
colors from “clean” sources. According to ADM
Outside Voice, 62% of consumers say they avoid
foods and beverages with artificial colors. Accord-
ing to another study on natural colors by market
research firm Meticulous Research, global sales of
natural colors are expected to grow at an annual
rate of 8.4 percent, with the market expected to
be worth US$3.2 billion by 2027. In addition, be-
cause ice cream needs to be frozen and protected
from light, it has some advantages over other
products in terms of using various natural colors.
Compared to artificial colors, which can only
change the color of ice cream, the addition of
natural colors can bring new flavors to ice cream
and can also be used as decorations to add points
to the shape. IceDEA’s Durian flavor ice cream is
a great example to show how natural color brings
new flavor to ice cream. Prima told us that before
COVID-19, a large number of Chinese people vis-
iting Thailand asked if they sold durian ice cream,
Design is not limited so IceDea released durian-shaped ice cream with
a durian shell and pulp, restoring the shape of a
to products, it can be freshly opened durian to give consumers a consis-
tent experience in terms of taste and visual appeal.
applied to everything When color comes to used as decoration, IceDea
also has a corn-shaped ice cream with coffee pow-
including ice cream. der added to its surface to simulate its grilled state.
Chinese tourists have plummeted in the wake of
the Covid-19, but thankfully, these ice creams will
be available in the Chinese cities of Ningbo, Shang-
hai and Guangzhou this September.
It is true that the eye eats first, and it is
sometimes more exciting to eat things that are fun
colors, and it’s better if the fun can be healthy.

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