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                                                                                                                                 Keith Pech, the author (pictured right),   what they were looking for. However, I would say that
                                                                                                                                and his father David Pech (pictured left)  even though I did not get the sale I always benefitted
                                                                                                                                                                       from the conversations we had. As Brandon traveled a
                                                                                                                                                                       lot to other origins, I would get his firsthand knowledge
                                                                                                                                                                       on new ideas and different people in the industry. This
                                                                                                                                                                       is where I first heard of Lucia Solis, who is now well
                                                                                                                                                                       known  for  consulting  on  yeast  and  its  use  in  coffee
                                                                                                                                                                       processing. This encounter and learning more about
                                                                                                                                                                       the  industry  particularly  about  Lucia  Solis  and  the
                                                                                                                                                                       application of yeast in coffee processing to enhance
                                                                                                                                                                       flavor  and  reduce  risk  of  defects  was  pivotal  to  our
                                                                                                                                                                       journey to winning a Best of Panama award.





























                                                             Knowledge on Call


                                                                One of the most important meetings I had didn’t
                                                            have a direct impact on Damarli Estate until years
                                                            later.  I  was  driving  back  to  Cleveland,  Ohio  from
                                                            Atlanta, Georgia after attending the SCAA show in
                                                            2016. I had scheduled a tasting with Brandon Bir from
                                                            Crimson  Cup  in  Columbus,  Ohio  whom  I  had  met
                                                            years  previous.  Brandon  was  a  big  follower  of  all
                                                            things new and upcoming in the coffee industry, an
                                                            educator, and a true lover of great coffees. I had set
                                                            up a tasting of 8-12 coffees to taste with Brandon to                                         I learned that the
                                                            see if any would interest him. It was a mix of Pana-                                          specialty coffee industry
                                                            manian  coffees  from  different  producers  with  the
                                                            majority of them from Damarli Estate.                                                         is not merely a trans-
                                                                It was a great tasting and he picked out a few
                                                            that were his standouts. Unfortunately, at the time                                           actional business.
                                                            he did not have a great channel to sell these coffees
                                                            as Crimson Cup was more in the wholesale business
                                                            and the price point of the coffees was a bit beyond


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