Page 16 - CTI81_EN

C

SCA Coffee

Design Awards

COFFEE WOR LD BE ST DE S IG N

A s we live in a golden age of design, good design products, services and people based on beauty. Accord-
From dating apps to online shopping, we choose
has never been more important to the success
of a business. Consumer awareness of good
design is at an all-time high, thanks to companies ing to Adobe, companies with a strong design outperform
companies with a weak design by 219% on the S&P Index
like Apple and Starbucks, who make design a top priority. The (a stock market index) over the span of 10 years. In fact,
most successful companies know there are compelling reasons 48% of people surveyed by Tyton Media said that the
to prioritize design to improve the odds of success. Good website design of a business was their number one fac-
design creates meaningful first impressions, helps you differ- tor in determining the credibility of that business. So
entiate yourself from your competitors, can solve problems, not only is good design directly tied to success, it’s also
and boosts brand awareness and the bottom line. tied to trust.

16 17