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T Story / Angela Cassisi

The global packaged tea market is estimated to reach US $65.22 billion
in 2024, growing at a CAGR of 6.91% for the period spanning from
2020 to 2024.

TEA TO-GO

The Runner Up

T he way tea is made and consumed, by the way the people in-
teract with tea, and by the aesthetics surrounding tea drinking
all costitute tea culture. What’s interesting about it is that if
we look back at the tea drinking traditions in those countries
where tea seems to dominate over coffee as the national beverage, it is
really difficult to spot where the mannerism and tradition currently fits
into our fast, dynamic and ever evolving consumer culture.
Personally I have ordered a tea take-away drink twice in my life and
always on a cold rainy day. Warm tea cures all aches: it is part of the feel-
good-good-vibes-only imaginary: a cup of tea, warm blanket and a bit of alone
time. But if tea is such a cozy beverage, why isn’t tea take away as popular as
coffee’s? Let’s approach this geographically.

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