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C Story / Terassy Tian

After Drinking

Alters to Tasting

F rom ‘drinking coffee’ to ‘tasting’, the minus

difference in Chinese embodies the big chang-
es taking place in world’s coffee consumption
concept in the past few years. Along with it,
also we see the passion and a more open-minded attitude
towards coffee, a better understanding, stronger support
and respect to coffee industry. All these changes are savored
in a cup of coffee.

Global Hunting

“It all started with Geisha.” If you ask a coffee lover,
probably one-third of them will say so.
It is true! Throwing back a few years (in 2015-2017),
China’s specialty coffee has just started, almost overnight,
Geisha broke the common perception of coffee, opening a
brand-new world of aroma and tasting for the public. Ever
since then, countless young Chinese, including other Asian
peers started to chase the dream of becoming a barista, a
roaster and best of all, an owner of a coffee shop.

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