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editor’s letter





                                                                                                                                                                                    Managing Editor
                                                                                                                                                                                    Nicole Ou
                                                                                                                                                                                    cti@coffeeteaimagazine.com
                                                                                                                                                                                    Coffee t&i ( China )
                                                                                                                                                                                    Editorial Team: Dasha Kartasheva, Scarlett Yip,
                                                                                                                                                                                    Yazmin Su, Qian Qian
                                                                                                                                                                                    Graphic Designer: Hanna Liu, Olga Li
                                                                                                                                                                                    Publisher

                                                                                                                                                                                    Coffee t&i (China)
                                                                                                                                                                                    No.23, Lane 1157, Middle Yan’an Rd., Jing’an
                                                                                                                                                                                    District, Shanghai, China
                                                                                                                                                                                    Tel: +86 21 6333 9299
                                                                                                                                                                                    Email: cti@coffeeteaimagazine.com
                                                                                                                                                                                    The contents of this publication must not be
                                                                                                                                                                                    reproduced in whole or in part without written
                                                                                                                                                                                    permission from the publisher.
                                                                                                                                                                                    Cover
                                                                                                                                                                                    Illustrator: Z.Chen










                                                                                                 Photo / moujib-aghrout












        D         igitalization, social distancing and sustainabil-  where to move on next. In this issue we wanted to show how                                                     Contributors

                                                       the industry is changing for people working behind the
                                                                                                                                                                                    Angela Eyla Cassisi
                  ity are the key words of 2020, the year that
                  has taught us all a lot and hopefully will bring
                                                                                                                                                                                    food and fashion & wrking between Italy, China
                                                       we see more or less the same trend for baristas and their
                  only good lessons to move on happily to 2021.   counter. With the best examples from different economies,                                                         Founder of Digital Agency Pomerio, focusing on
                                                                                                                                                                                    and the US.
         The coffee world is changing and barista is a part of it.  Some   career development.
         time ago it seemed like a given that we will all be stopping   Thanks to closed boarders, we can see a big trend for                                                       Teresa Fan
         by our favorite coffee shop to pick up a morning brew,   localization and re-discovering local specialties: in the Tea                                                     Country Manager at Volcafe China, member of
         nevertheless, today the situation has changed and many   section we talked with two entrepreneurs aiming to bring                                                          ED&F MAN Coffee division.
         companies change strategies.                  back to fame their local tea traditions. And as a dessert, in                                                                Erika Shantal
             In this crazy world of endless changes (and possibili-  Ice Cream section you will find some sweet and artsy piec-         To keep updated about the Coffee Society,   Multilingual content creator  who is deeply in love
         ties) we find barista trying to grasp what is happening and   es on localization and what foods means to art.                  please follow us: @coffeeteaimag            with coffee and Korean culture.


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