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C

There was less care and
professionalism, the role of the barista

was a mix of field experience and quick

service, there were no study courses

that could help barista get more

knowledge.

Back in the day… experience and quick service, there were no study cours-
es that could help barista get more knowledge. Luckily,
Nevertheless, even famous coffee professionals now the situation has changed and thanks to the world
did not think of coffee when asked about their childhood wide web and the growth of the industry, we can learn so
dream job. “I always wanted to do something important much about coffee from any place in the world.
for my community, when I was young, I wanted to be-
come a doctor but, looking at what I’m doing nowadays, Fresh start
I can say that — in my own small way — I can make
other’s people days better with a good coffee, and so I For many baristas starting today, the first step into
somehow achieved what I wanted to be when I was a the coffee world is through the door of chain coffee shops.
kid,” says Francesco Sanapo, 2010 Italian Barista Cham- Working in the industry for the first time can be daunting;
pion and Ditta Artigianale’s founder. And another coffee you have to do everything from blending up iced drinks
pioneer, Jeremy Zhang recalls his childhood aspiration: to managing a large line of ‘to go’ cups in a multitude of
“Apart from some super heroes in the cartoon, I didn’t sizes, all while delivering exceptional service. Many will
think too much about that. I was not really confident to scoff at a young barista trying to work their way into this
have some wild dreams at that time.” work environment.
They both know what it is like to be baristas, in Making a cup of coffee is all about the customer
different parts of the world: Jeremy in Australia and Fran- experience. After all, the effort a barista puts into their job
cesco in Italy. Even though those are completely different is so that the customer can have a great cup of coffee. Many
parts of the globe, little by little specialty coffee has start- customers go into coffee shops simply for the experience
ed conquering the world. As it was only beginning of and customer service. After all these are things that help
coffee obsession we see today, working as a barista in set their shop apart from other competitors. Baristas are
early 2000s was totally different: there was less care and friendly and partake in small conversation with customers
professionalism, the role of the barista was a mix of field which can bring a smile to their day.

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