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when they were already sleep de-
prived. The results showed that sleep
deprivation hurt self-regulatory
strength, but participants who had
caffeine were much better off, what
means that people who had caffeine
had more self-regulatory strength to
override social influence and day-by-
day problems.
Helping you not to lose your
temper and being in a good mood,
coffee gathers a lot of people in coffee
shops around the world. And lovers
of this silky elixir, according to a study
made by clinical psychologist Dr Ra-
mani Durvasula, share common per-
sonality styles and psychological
traits: introversion and extroversion,
patience, perfectionism, warmth, sensitivity, social bold-
Moody Business
ness and so on. That is how black coffee drinkers were
said to be “purist”, to prefer to keep things simple and to
Caffeine’s stimulant effect on the central nervous
be patient and simple but resistant to making changes.
system is dose-dependent: the more caffeine consumed,
Latte drinkers were claimed to be comfort seekers and
the stronger the stimulant effect. It blocks a neurotrans-
generous with their time but could also be seen to over-
mitter called adenosine, which is a central nervous system
extend themselves. People who like foamy drinks like
depressant and has a calming, slowing effect on the brain.
cappuccino or decaffeinated coffee enjoy being in control
When adenosine is blocked, adrenaline level increases,
and are said to be perfectionists that tend to monitor their
which is chemically associated with the body’s fight or
health. Last but not least, instant coffee drinkers, are
flight response and as a result faster heart rate influence
believed to be the most laid-back people, that are bad in
bloodstream, sending more oxygen to the brain and in-
planning and most likely will to put things off through
creasing your energy level and concentration. But coffee
procrastination.
does not only wake us up and keep energized the whole
True or not, every coffee drinker can notice some-
day, it also makes us feel good in general. According to
thing common between one another. In reality, the thing
Dr. Gary L. Wenk from Ohio state University, coffee
that unites them all is coffee itself and, simply put, people
stimulates the release of the neurotransmitter dopamine,
love coffee—the taste, the smell, the routine, and the very
a.k.a. neurotransmitter of pleasure. Dopamine produces
idea. It brings us all together to celebrate life, friendship
the euphoria and pleasant feelings that people often as-
and love, in addition, increasing our productivity, bring-
sociate with their first cup of coffee in the morning.
ing health benefits, protecting from some diseases and
Of course, the simple pleasure of a hot cup of morn-
aging as well as making us simply happy. What other drink
ing coffee can significantly effect your day, sometimes
can cover it all?
even the act of holding this warm cup might have its role:
in 2008, researchers at the National Institute of Health
discovered that participants who held a warm cup of
coffee in their hands tended to attribute warm feelings
to people, they have never seen before, and even found
them more trustworthy. One more reason to have a first
date in a coffee shop. In another study, published in
Journal of Applied Psychology in 2014, Welsh and col-
leagues tested the way coffee helps us to manage ups and
downs of every day life when we don’t have enough sleep.
Some of 299 participant were given coffee or placebo
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