Page 18 - #47 English

World News

Recycled Coffee Ground Cups and Saucers Lipton to Master the Art of Teh Tarik Instantly
by Kaffeeform Lipton and Creative Juice Kuala Lumpur have
Instead of throwing away coffee grounds used to launched the latest campaign, called Master the Art of Teh
make 500 billion cups of coffee we consume worldwide Tarik Instantly, to introduce Lipton’s new 3-in-1 instant
each year Kaffeeform turns the leftover grounds into hot milk tea, mimicking popular Malaysian Teh Tarik. The
espresso cups and saucers, which helps reuse waste and campaign includes a 2-minute film highlighting the qual-
reduce the use of paper and polystyrene cups. This recy- ity of Lipton’s 3-in-1 Teh Terik, described in the film as a
cling project was a BA thesis done by a German designer, ‘creamy, fluffy, aromatic and exquisite’ drink which can be
Julian Lechner, at the Free University of Bolzano, Italy, in served at a classy tea party, and its convenience that allows
2009. The experimentation process continued in Berlin this unique hot milk tea to be made in a few seconds. In
and a few years later, Lechner has discovered a perfect addition to Lipton’s 3-in-1 Teh Terik, there are additional
combination of coffee grounds, natural glues and grains flavors, including Hazelnut Milk Tea, Ginger Milk Tea and
resulting in a solid material and, with a suitable casting Classic Milk Tea, in the Lipton 3-in-1 Milk Tea range, and
technique, the material was the products are also certified Halal by MUI. Creative Juice
shaped into espresso cups Kuala Lumpur has explained that the campaign aims to com-
and saucers. At first, the re- municate with people and make them believe that anyone
cycled products could be can be a Teh Tarik expert. It means that with these sachets
used for one time occasions; of Lipton 3-in-1 Milk Tea, you, too, can become a Teh Tarik
however, after the develop- expert!
ment of a serial production,
the final cups and saucers
are reusable and dishwasher
safe. In addition, the prod-
ucts even have the smell of
coffee. For more information
and ordering options, visit
www.kaffeeform.com.

Spotify at Starbucks
Starbucks has recently partnered with Spotify to
offer the popular music streaming service in Starbucks
stores. As Starbucks has stopped selling CDs at the end
of March 2015, it is time for app-based music services
designed to puts the world of music at your fingertips and
this is where Spotify comes in. The collaboration is on a Green Tea Helps Prevent Prostate Cancer
“music ecosystem” in which Starbucks employees will A new study, led by Dr.Nagi Kumar at the Moffitt Cancer
receive free premium Spotify accounts and play the role Center, USA, has suggested that drinking green tea may
of DJ who builds playlists to shape the in-store customer help reduce the rates of prostate cancer in men in their
experience. Starbucks members, at the same time, can 40s and those who are at high risks of developing the
check out the playlists on Starbucks mobile application and cancer. The scientists have found that there is an active
choose the tunes for their coffee sessions. This interactive component, called catechins, in green tea that prevents the
music experience will first be present at about 7,000 loca- development of prostate cancer. The component suppresses
tions across the US and will the cancer cell growth, mobility and invasion and, at the
later be available in Starbucks same time, stimulates cancer cell death. Epigallocatechin-
stores in England and Canada. 3-gallate (EGCG) is the most abundant and potent catechin
found in green tea and the most responsible for the cancer
prevention.

Blue Bottle Coffee Raises $70 Million in New Funding Round
After raising $46 million from True Ventures, Index Ventures, Morgan Stanley, and other
investors in the previous fundraising efforts, Blue Bottle Coffee has just secured a new funding round
of $70 million, led by Fidelity Management and Research and other new backers. In 2002, James
Freeman, founder of Blue Bottle Coffee, vowed that he would only sell coffee less than 48 hours
out of the roaster, so that his customers would enjoy coffee at its peak of flavor, and he would only
use the finest, most delicious and responsibly sourced beans. For the past 13 years later, the vow
has been faithfully kept, and Blue Bottle Coffee has grown to a small network of cafés, wholesale
partners, espresso carts, and some vintage German coffee roasters. Blue Bottle Coffee has recently
merged with Tartine Bakery and, in addition to its 17 cafes in San Francisco, New York and Los
Angeles, Japan is the first country to have Blue Bottle cafés outside the US and the two shops in
Kiyosumi and Aoyama are currently receiving a warm welcome from coffee lovers in Tokyo. As
this round of funding is not done yet, Blue Bottle Coffee is expecting to raise additional $5 million
from individual investors.
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