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If you have to name a perfect sweet Most people love the fact that the
treat for a tropical country like Thailand, ice-cream is made fresh without artifi-
ice-cream would be one of the top an- cial additives, and the waffle cones are
swers. However, with endless choices also made fresh. “Our ice-cream is quite
of ice-cream variety, it might be quite healthy when compared to others because
overwhelming to choose an ice-cream. we have lower sugar content. The order-
Out of hundreds of ice-cream shops, CTI ing process is very simple, just choose the
has found an excellent choice for fruit fruit you want to be blended with milk
ice-cream lovers with ice-cream that uses ice-cream and choose whether you want
fresh fruits to create diversity of yummy the ice-cream in a cup or a waffle basket.
flavours. Mixxies is definitely the healthy Then choose your toppings and you’ll have
ice-cream brand worth keeping an eye on. a delicious fruit ice-cream.”

MIXXIES
The name “Mixxies” is very straight Ice-cream Shop Today
forward. It highlights the mixes of real Since the ice-cream market in Thai-
fruit with ice-cream, resulting in the land is always on the move with new in-
“Mixxies of happiness”. Manaithorn Saer- novations, there’s no surprise the business
ibudth (Tae), a veterinarian, is an ice- is very attractive to entrepreneurs. Tae is
cream lover before he decided to open one of many entrepreneurs that believe
his own ice-cream parlour. “The idea in the industry. However, consumers
was born when I took a trip to New Zea- are still familiar with main stream ice-
land and found a shop that blend milk or cream brands. “Since Thailand has tropical
vanilla-based ice-cream with real fruits. weather, ice-cream is the perfect answer
It was a new taste experience,” Tae ex- for an iced sweet treat, but the consump-
plained. Nonetheless, the ice-cream there tion here is still lower than the neighbours.
only offers berry mixes like strawberry, I believe the market will continue to grow
blueberry, and raspberry, so Tae took the because the market value is increasing
idea to a higher step by inventing more continuously.” To survive and prevail in
flavours with more fruit variety. this business, Tae suggested that, “you
must know the strength and distinction of
Quality Ingredients your product. Mixxies clearly differentiate
“Some of the ingredients are im- our product by highlighting the freshness
ported and mix with local ingredients for and taste. In addition to the product, it’s
quality and balance. Our cocoa powder, essential to find a location that fits your
chocolate powder, and coffee are imported target customer. Adding good manage-
from New Zealand. Some of dairy products ment and public relation, and you’ll have
are from New Zealand and some are locals. a strong business.”
For the fruits, we mainly focus on fresh
local fruits,” said Tae.

Special Thanks
Manaithorn Saeribudth
MIXXIES

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