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“There’s no need to change the direction of Rocket
Coffeebar because it was born in Thailand and Thai people
loves traveling and experiencing new experiences. What we do
is improve the quality of our offerings and present it in the way
that Thai people is familiar with,” Atchara said.

The Development
Looking 3 years back, the number of cafés and restau-
rants started to grow tremendously with every streets packed
with cafés. Today we still see new small cafés popping up here
and there every month. This is considered a good sign as the
growing supply will drive entrepreneurs to be more creative and
aim for better quality. “Coffees we are used to today may have
a lower market share in the future. New players in the industry
must work beyond the current market in order to beat the exist-
ing businesses. Only creative and well-managed businesses will
survive and thrive above their competitors.” With the plan to
expand internationally, Rocket Coffeebar is aiming big for its
future. The plan has already on its way with 2 countries in its
scope and more information releasing soon. If you are a fan of
Rocket Coffeebar, keep an eye on where will your favourite café
will be opening next!

Special Thanks
Jared O’Brien : Rocket Coffeebar

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