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Let’s start with the old fashioned way :
BOOKS

(You can find them in Taobao or Amazon)

Uncommon Grounds by Mark Pendergrast

A lot of people like to start their day with a cup of coffee. But how many of us
know where their coffee came from and what impact it has on the world? Uncommon
Grounds tells you a story of coffee from A-Z, starting with its discovery and up to
todays’ trends, including how your morning cup affects foreign policy. It does sound
more than serious.

The World Atlas of Coffee: From Beans to Brewing by James Hoffman

James Hoffman, the winner of WBC 2007, from London's Square Mile Coffee
Roasters can tell you a lot about your favorite drink from his personal experience.
The World Atlas of Coffee has everything you need to know about coffee industry;
and just like any other good atlas it has maps and information of coffee growing
countries as well as tips on how to prepare the best cup with different equipment.
This book happens to be the beginning of my coffee journey and I would definitely
recommend it to everyone.

33 Cups of Coffee: Pocket Coffee Journal

Well, 33 Cups of Coffee is not actually a book, it is a coffee journal to make
notes while tasting coffee and easily recall a coffee’s flavor long after consumption.
It is not only useful, as all memories tend to fade, but also eco-friendly- made with
100% recycled papers.

We chose those three books because it is important and interesting to start with
works that tell you everything about coffee like The World Atlas of Coffee: From
Beans to Brewing and Uncommon Grounds and then to get started with 33 Cups of
Coffee: Pocket Coffee Journal because it is important to compare coffees by yourself
and make notes so you will not forget it.

Nowadays coffee is not just a drink, it is a culture, that unites a lot of people,
simple example is newly formed SCA (Specialty Coffee Association) with more
than 10000 members, well, of course they are professionals, but there are even
more people involved in specialty coffee world if we count farmers, distributors,
consumers and everyone interested. Asia is no exception here, as Vietnam, Thailand,
China, Indonesia, Cambodia, Philippines and India are coffee growing countries.
Moreover, Asia is one of the most important markets at the moment, especially
China, as its economy continue to grow and, according to Goldman Sachs, real GDP
ONLINE growth in 2017 will be 6,5%; so consumers’ spending will also grow, what gives a lot
of opportunities to coffee business. As economy continue to grow customers will
RESOURCE demand higher quality of drinks, and that is why there will be a higher demand for
qualified coffee professionals.

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