Page 24 - #57 English
P. 24

Cafe Hopping








































                 LATE FALL OF SEOUL




                                THE JOURNEY OF SOUTH KOREAN COFFEE






                                             We all know South Korea for its industrial business, K-pop and teen idols,
                                         Korean soap operas and famous brands such as LG and Samsung. However, South
                                         Korea had already surpassed Japan and became one of the most coffee-consuming
                                         nation after the US, coffee is a brand new title for South Korea.
                                             According to the data from ICO (International Coffee Organization), only in
                                         2014, the amount of coffee consumed in South Korea had reached to 1,900,000
                                         kg, the consumed amount for one person is 2.3 kg., In other words, one drinks
                                         about 2 cups of 310 ml /cup. South Korea is the most coffee consuming nation in
                                         Asia; in 2016, the numbers of cafes were three times bigger compare to 2015. For
                                         example, in Seoul, on the average of 10,000 people, there are 17 cafes opened, the
                                         density is even higher than Seattle. Therefore, this kind of explosive power helps
                                         pushing the coffee culture in South Korea forward to a new level.
                                             In fact, the coffee culture in South Korea has only been popular for about
                                         half century, compare to other European countries and the US, South Korean cof-
                                         fee culture is still premature, but it has a lot of potential. Unlike tea culture in
                                         China and Japan, which has already been there for thousands of years, before
                                         coffee became popular, South Korea has no favorite drink. Around 1950, Japanese
                                         tea culture made its way to South Korea, but people in South Korea didn’t accept
                                         that. Until the Korean War, under the influences of the US military, coffee culture
                                         became popularized. In the 80s, the Seoul Olympics brought the coffee culture
                                         into a new level.



                                                            26
   19   20   21   22   23   24   25   26   27   28   29