Page 120 - #57 English

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VIVOLI,

GELATO. Gelato, as the sweetest thing existing in Italian cuisine, is the expres-

sion of both Italians’ romantic spirit and their food traditions. Starting
PRACTICING TRADI- from the times when certain kind of food was only served in palaces to
nowadays when it is served for everyone, along with the movies and the
TIONAL TASTES cultures spreading throughout the world nowadays, this great success
happened not only because of the huge advertisements from the big
franchise stores, also lots of hard work the gelato artisans devoted them-
selves into. Now they have their own story to tell. Today, we will intro-
duce you this traditional family business store called Vivoli Gelatria.

THE HISTORY BEHIND THIS STORE

The story of Vivoli goes back to 1929, at that time, Serafino Vivoli
opened a dairy store in his community and it became the local’s favorite
in no time. After a year, his brother Raffaello joined and helped managing
the store. After that, one day the brothers decided to get into gelato busi-
ness, and because the quality of their ingredients was very high the store
slowly grew into a famous family business. In 1960-1970, because of the
efforts that had been done by Piero, Raffaello’s son, Vivoli had been
awarded the most recommended place to visit on the travel magazine for
continuous years, this certainly brought fame and plenty of customers
to the store. Nowadays in Florence, if you ask a local what’s the most
recommended place to have gelato, Vivoli will surely be their top choice.
There are various kinds of gelato being sold in Vivoli. In summer,
there will be about thirty choices; even in winter, there still be around
twenty choices available. Those choices include nocciola, fichi secchi &
noci, vaniglia, riso flavor, zabaione, stracciatella, pear & caramello, etc..
These flavors combine the traditions with creativities. However, the most
popular one is still the cream custard, although the ingredients are only

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