Page 6 - #60 English
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c    Editorial




                   Why we love coffee? We love its taste, the smooth mouth feel and   Managing Editor
               silky texture it has and of course we all love the caffeine fix that we can
               get. Moreover, coffee as a culture unites people: meeting your friends   Sam Tanadej Kamonchan
               or loved ones for a coffee during an occupied week is nothing but a   sam@blueskybooks.net
               reality in our busy lives. This cup of coffee gives us real experience
               that we share with people we care about. But what if I tell you that this   Coffee t&i ( China )
               experience is in danger? As this uniting drink is facing problems that
               might cause its extinction. This time we decided to bring these prob-  Chief Editor: Nicole Ou
               lems closer, because, as final consumers, most of us do not realize what   English Editor: Dasha Kartasheva
               it costs to grow coffee and how hard it may be, also we listed everyone   Editorial Team: Cindy Ning, Kiyo Zhang
               at the origin and explained what each of the actors do. What we want to   Yazmin Su
               show is that at the end of the day each of us is a part of coffee chain and
               we need to support each other to have a great and sustainable product.  Graphic Designer: Hanna, Hailong Fang
                    As an example of great start, we talked to 3FE about how they
               made their coffee shops sustainable and how it works for them. As all
               the changes should start within, Pete Licata and Uri Wollner told us   Publisher
               how important it is to trust people and build strong connections, no
               matter who they are: your employee, roaster or farmer. Moreover, all   Coffee t&i (China)
               of the people we talked with for this issue are sure of the future that   RM1103B, No.222 Huaihai Zhong Rd.,
               they want to build and goals they need to set. Writing this issue was   Huangpu District
               truly inspiring for all of us.                             Shanghai, China
                   As you read through this issue, I hope you will feel more encour-
               aged to think more mindfully about the future and the role you play in   Tel: +86 21 6333 9299
               it. With this magazine we want to give you a better understanding of   Email: cti@coffeeteaimagazine.com
               how the actions we take today will make our tomorrows.
                                                                          The contents of this publication may not be
                                                                          reproduced in whole or in part without written
                                                                          permission from the publisher
                                                        Dasha Kartasheva




               Contributors

               Pete Licata
               2013 WBC Champion, coach and advisor. Founder of Licata Coffee Consultants.
                                                                           I would love to hear your ideas for next
               Matthew Perger                                              issues and we are always open for new
               2012 World Brewing Champion; Founder of Braista Hustle
                                                                           contributors:
               Fabiola Solano                                              cti@coffeeteaimagazine.com
               Coffee professional from Costa Rica, now working with Asociación de Baristas de Costa Rica.  Make sure you follow Coffee t&i on
                                                                           Facebook:CoffeeMagazine
               Yuanyuan Lu
               The first ice cream champion of Shanghai, China.            Instagram: @coffeeteaimag
               Zachary Fritzhand
               Risk Supervisor from Olam Coffee                            To update Coffee Society news,
                                                                           please visit
               Fei Liu
               Tea Master from Fujian Province
               SHARK.
               Worked in coffee shop as SCAE certificated barista for 2 years. Now record my coffee
               traveling by taking picture and writing articles.

               Love Chan
               Tea expert from Taiwan                                      www.facebook.com/CoffeeMagazine
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