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        The real                                       The Parallel Evolution of Tea and Coffee                      operations  remain  independent.  This  separation  un-  whether it’s loose leaf tea or whole bean coffee,” says

                                                       in India
                                                                                                                     derscores the distinct nature of coffee and tea cultiva-
                                                                                                                                                                     Binny.  The  future  of  coffee  and  tea  in  India  looks
        challenge                                          To gain more insight into the intersection of tea         tion and processing in the country.             promising, with consumers increasingly seeking high-
                                                                                                                                                                     er quality products. The shift towards loose leaf tea
                                                                                                                         While the potential benefits of collaboration be-
                                                       and coffee at the origin, I spoke with two professionals      tween  coffee  and  tea  producers  are  not  immediately   and whole bean coffee reflects a growing appreciation
        and opportu-                                   from the Indian coffee industry. Coffee and tea hold          clear, there is one notable advantage. Tea can be har-  for premium experiences.
                                                                                                                     vested year-round, providing a steady source of income
                                                                                                                                                                         Despite the rising interest and disposable income,
                                                       profound cultural significance in India, their histories
                                                       intertwining with the nation’s colonial past and evolv-       and  employment,  unlike  coffee,  which  has  a  more   collaborative  ventures  between  the  coffee  and  tea  in-
        nity lie in the                                ing consumer preferences. Coffee is believed to have          seasonal harvest. “This could make it more feasible to   dustries face significant challenges due to their distinct
                                                                                                                                                                     operations and markets. “The coffee and tea industries
                                                                                                                     maintain full-time workers on the farm,” notes Binny.
                                                       been  introduced  to  India  in  1560  by  Baba  Budan,  a
                                                       revered monk who smuggled green coffee beans from                 Indian consumer preferences reveal a generation-  are  separate  entities  with  little  overlap,”  concludes
        courage to                                     Yemen back to India following his pilgrimage to Haj.          al  divide:  those  above  35  generally  prefer  tea,  while   Binny. Any potential benefits from collaboration remain
                                                                                                                                                                     uncertain, given the current landscape.
                                                                                                                     younger  consumers  lean  towards  coffee.  This  shift
                                                       This  clandestine  act  laid  the  foundation  for  coffee
                                                       cultivation in the country.                                   reflects broader global trends and the increasing avail-  Tea’s ability to be harvested year-round presents
        explore be-                                    intriguing. While the British are credited with intro-        ability of diverse coffee options.              a unique opportunity for steady income and employment
                                                           Tea’s origins in India are less defined but equally
                                                                                                                         Both the tea and coffee markets in India are ex-
                                                                                                                                                                     in the agricultural sector. By leveraging this advantage,
                                                       ducing tea cultivation in Darjeeling during the Opium         periencing growth, driven by a rising interest in these   the coffee and tea industries in India could complement
        yond con-                                      War, historical evidence suggests that tribes in Assam        beverages. Tea has seen trends such as the popularity   each other, ensuring year-round productivity and finan-
                                                                                                                     of green tea bags, pretty tea bags with flowers, and a
                                                                                                                                                                     cial  stability  for  farmers  and  workers.  Collaborative
                                                       and  Arunachal  Pradesh  were  already  consuming  tea.
                                                       Some tea trees in Manipur are estimated to be 200-300         recent shift towards loose leaf Assam and Darjeeling   ventures  could  explore  integrated  farming  practices,
        ventional                                      years old. The British colonial era marked the begin-         tea. Boba tea has also gained traction. “Cold brew tea   shared  resources,  and  mutual  support  systems,  poten-
                                                                                                                                                                     tially leading to innovative products that blend the best
                                                                                                                     could be the next big thing in India,” suggests Susmit
                                                       ning of mass production of both coffee and tea, but it
        limits.                                        wasn’t until after India’s independence that mass con-        Pratik, Managing Director at Ketlee.            of  both  worlds.  Looking  ahead,  such  synergies  could
                                                                                                                         The coffee market is similarly dynamic, with a
                                                                                                                                                                     drive further growth and sustainability in both indus-
                                                       sumption truly took off. Tea’s widespread popularity
                                                                                                                     growing  preference  for  whole  bean  coffee  and  the
                                                                                                                                                                     tries,  fostering  a  resilient  agricultural  economy  and
                                                       began around 1850, whereas coffee’s surge in popular-
                                                       ity did not occur until 1992, following the decentral-        sustained popularity of cold brew coffee. “Consum-  enhancing  the  quality  and  diversity  of  offerings  for
                                                       ization of coffee production.                                 ers  are  moving  towards  higher  quality  products,   discerning consumers.
                                                           Traditional  practices  in  India  have  significantly
                                                       influenced  both  the  cultivation  and  consumption  of
                                                       coffee and tea. The Singpo tribe of Margherita, Assam,
                                                       for instance, creates a unique bamboo-smoked tea by
                                                       stuffing  unwithered  tea  leaves  inside  bamboo  and
                                                       smoking them for 4-8 years. Although the result tastes
                                                       more of smoked bamboo than tea, this method high-
                                                       lights the ingenuity born of necessity. Similarly, tribes
                                                       in  Manipur  produce  smoked  black  tea  by  drying  tea
                                                       leaves over their fireplaces, a technique developed to
                                                       combat  the  humid  climate  that  often  causes  fungal
                                                       growth on sun-dried leaves.
                                                           Coffee’s history in India is marked by scarcity
                                                       and  ingenuity.  Plantation  workers,  who  could  not
                                                       afford quality coffee, often collected coffee waste,
                                                       including the skin and defective beans. They roast-
                                                       ed these remnants with ghee and spices, creating a
                                                       beverage that approximated the taste of real coffee.
                                                       “The  creativity  in  these  traditional  methods  is  re-
                                                       markable,” says Binny Varghese, founder of Barista
                                                       Training Academy in India.
                                                           Currently, there are no significant collaborations
                                                       between the coffee and tea industries in India. Some
                                                       estates, like Bermiok Estate, grow both crops, but their



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