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He loves coffee. with the idea of “walking around.” Jasin explained: “It is
Following this line of thought, the team came up

like sometimes when you’re overwhelmed, you probably
want to take a walk and get some fresh air. We thought it
would be cool if we could blend this into the presentation
somehow.” Rambling from one table section to another
He can earn is definitely one of the most unique experiences for the
judges and for the audience as well at the WBC. A simi-
lar concept was applied by Jooyeon Jeon in 2019 but has
never been used since then. It is a genius but challenging
Jasin knew that he could not compete right away
competition with everyone watching. “I think for a lot of
for another year. He had no idea what more he could do idea to be ideally implied, especially on a world stage
a living from it. some time. “You don’t improve in just six months or in the field, they are instructed to do what they need to do.
to bring him to the top, so he decided to step away for
judges, it could be a very scary experience. As a judge on
Therefore, we build it slowly, and they would be used to
one year. It is a much longer process. So I have to really
it by the end of it there.” Jasin said in the interview.
step away and sort of use it as an active recovery.” He
said. However, taking time off didn’t mean total detach-
During the training process, Jasin and his team
ment. As the national champion for over two years, Jasin invited more than fifty people to experience, so they be-
come confident about people’s feelings and reactions to
thought it was a good idea to step back and help others
Moreover, he who dream of pursuing championships and let others getting their eyes closed and being taken around. They
also introduced the concept of fine dining into the pre-
speak out their coffee stories. In this way, he could still
be involved in competitions, but he didn’t have to put
sentation, which might be more familiar to the judges,
all the energy into actually competing. In the next two
blending it with the mindfulness practice of mind, body,
years, he helped his wife win the national championship,
walking around are related, so I think it was just a very
as well as help the champion after her.“I also found that and soul. Jasin said: “Both the concept of fine dining and
can use coffee ferent perspective. I can try to produce better coffee in a just my idea, it was my team’s idea as well. To be able to
nice thing to combine. And it was great because it wasn’t
fulfilling. I stepped out so that I could see it from a dif-
lot of different ways.” He said.
execute it, it was a nice experience.”
Three sections, three courses, three progressive
The experience of stepping away became the con-
cept of Jasin’s presentation at the latest national champi-
fulness” world step by step. In the first course section,
onship, which helped him win the ticket to the WBC in coffee experiences, Jasin led the judges into their “mind-
Busan this year. Nevertheless, Jasin felt that the concept
he only asked the judges to close their eyes before drink-
to make the was still missing the last piece of the puzzle—a strong ing. The judges could still see the menu, writing down
closing message. In a reflection he wrote after the WBC,
the notes. The comfortable experience the judges had
at the first stop encouraged them to try more—closing
he revealed that: “My goal this year was to win, and I
their eyes, taking deep breaths, and feeling the cup’s tex-
needed something groundbreaking to achieve that.” It
was throughout the training camp for the WBC that Jasin
cacao nibs from Indonesia balanced the sweetness from
and his team realized that they could talk about mindful- ture before sipping the signature drink. Moreover, The
world a better mindfulness with his therapist, Shabnam Lee, including nized flavor. It also echoes with the concept of body as
ness. During Jasin’s burnout period, he practiced a lot of
the coffee and gave the drink a more rich but harmo-
he said in the presentation: the ingredients represented
meditation and breathing. It helped him to get through
the earth he grew, wherever his mind went. Eventually,
the tough times, and indeed, it would help others. This is
when the judges arrived at the final section, they gave
how the drinking protocol idea started to form.!
up on taking notes and devoted themselves to the expe-
rience that Jasin was determined to bring them. After
place. Coffee is the meditation, The Gesha espresso from Finca Deborah
provided the judges a clean and elegant flavor, almost
like indicating a taste of the soul. In a later sharing by
one of the judges, Junheng Chen, he stated that this was
the first time a competitor could deliver the messages
so well from the visual, smell, taste, sound, and touch
his reason to live. 43
through three different drinks.
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