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C Story / Nam Lam Photo / 2050 Coffee
The 2050

Japan is renowned for preserving traditions handed down
through generations in various pursuits. The country
holds craftsmanship in high esteem, celebrating the on-
going process of learning and perfecting one’s craft as a
source of pride. Yozo Otsuki, the visionary behind Kurasu
and, more recently, 2050 Coffee, passionately champions
the meticulous craftsmanship ubiquitous in his country’s
heritage. Over the years, through Kurasu, Yozo has in-
troduced numerous Japanese-made coffee equipment to
international markets promoting Japanese coffee culture
worldwide. With years of experience, 2050 Coffee is his
latest pursuit in spreading a climate issue that may have
devastating effects to the coffee industry. In his unique
way, Yozo is not only dedicated to delivering excellent
products but also committed to educating consum-
ers about the challenges that unfold behind the scenes
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through 2050 Coffee. To understand more about his ap-
proach, let us take a brief stroll down memory lane to gain
insights on how everything came to be.

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