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nothing short of a revelation. The marriage of cut-
ting-edge genotyping technologies and agricultural
wisdom is reshaping the future of coffee in ways that
promise to be profound and transformative.
As we navigate the labyrinth of coffee’s genet-
ic diversity, WCR’s relentless pursuit of innovation
and their unwavering commitment to sustainability
have become beacons of hope for the coffee indus-
try. The genetic traceability tools and techniques
they employ are not mere scientific tools; they are
catalysts for a sustainable future. The ability to
identify, validate, and trace coffee varieties from
the earliest stages of cultivation to the cup in our
hands holds the promise of bolstering the liveli-
hoods of coffee farmers worldwide.
The commitment to diversity and knowledge shar-
ing is not limited to the laboratory; it extends to
coffee lovers and professionals alike. The release of
the coffee varieties poster stands as a testament to
the open-hearted approach of WCR. The visual rep-
resentation of coffee’s rich tapestry is an invitation
Photo / 8PSME $PGGFF 3FTFBSDI
to celebrate and embrace the magnificent diversity
that defines our beloved brew. It’s a testament to the
enduring spirit of coffee, transcending borders and
cultures, weaving people and communities together
But here’s the best part—this poster is not a lim- in a global celebration of coffee’s boundless variety.
ited edition for a select few; it’s a gift to coffee lovers As we contemplate the future of coffee, we are
and professionals all over the world. As a testament met with a paradox: the challenges and uncertainties
to WCR’s unwavering commitment to the coffee com- of climate change and a rapidly evolving world, along-
munity and its core values of accessibility and knowl- side the enduring traditions and heritage of coffee
edge sharing, the poster is available for anyone to cultivation. It’s a delicate balance, but with the tools,
download and print. Moreover, WCR has thoughtfully knowledge, and innovation brought forth by WCR and
provided print-ready versions tailored to common U.S. their partners, the future is far from bleak. Coffee
and European paper sizes. can continue to be a source of livelihood, tradition,
WCR’s mission is about more than just research; and delight for generations to come.
it’s about fostering a collective celebration of coffee’s In a world that often races forward, the legacy
endless variety. Their call echoes across the coffee of coffee, deeply rooted in history and culture,
value chain, extending a warm invitation to coffee remains unshaken. The journey of coffee is not just
producers, researchers, institutes, roasters, retailers, about sipping a morning brew; it’s a journey of re-
cuppers, and anyone with an appreciation for this silience, adaptation, and celebration. With the
beloved brew. They encourage all to partake in this concerted efforts of organizations like WCR, cof-
celebration by printing the poster locally, adorning fee’s genetic code and diversity are being preserved
their offices and shops with its vibrant tapestry, and and enhanced for the future. As coffee enthusiasts,
sharing this work of art with the world. In doing so, researchers, producers, and lovers of this exquisite
they become ambassadors of coffee’s rich heritage and beverage, we are entrusted with the responsibility
stewards of its future, one poster at a time. to carry this legacy forward. The future of coffee
is not merely a cup to be sipped; it’s a narrative to
More Than a Cup be written, a journey to be shared, and a heritage
to be protected. The aroma of that future is rich
The journey through the realms of coffee’s ge- with promise, and it’s a promise we must strive to
netic intricacies, as unveiled by the pioneering efforts keep, sip by sip, bean by bean, and genetic marker
of WCR and their collaborative partner AgriTech, is by genetic marker.

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