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CTI: What is the architectural concept of of maximizing its appeal while preserving its unique charac-
LAUNDRY HOLIDAY? How does it speak to ter. The original building exhibited signs of aging due to the
the neighborhood? How does the concept coastal environment and random signage, creating a some-
translate into actual operations? what weathered impression.
To convert this warehouse into an appealing space with
Naomi: This project involves renovating an old coin minimal modifications and extensions, we considered how to
laundry and incorporating an ice cream shop into it. The leverage and retain its distinctive features. The triangular site,
SUPPOSE DESIGN OFFICE has skillfully transformed the approximately 40 meters wide at the entrance, is situated at
original building, making minimal modifications while the rear of a shrine’s forested area. To fully utilize this space
adding the necessary functions for each business, resulting and connect it with the shrine’s lush greenery, we demolished
in an attractive expansion. the unused structure at the front of the site. This not only
They have successfully expressed the essence of Setou- established a visual connection to the shrine but also ensured
chi, aligning with the concept and creating a harmonious at- visibility from the nearby intersection.
mosphere that blends with the nostalgic charm of the old The existing warehouse underwent a transformation
building and the surrounding nature. The coin laundry, based where the facade’s windows and exterior materials were re-
on the concept of “365 days HOLIDAY,” has replaced the moved and replaced with fully transparent corrugated panels.
laundry workstations with ping pong tables, transformed the Inside and outside the warehouse, a new structure was installed
facade and column wraps into benches, and created a cozy to house the 4x4 meter ice cream shop, allowing it to pass
space under the eaves. This space allows customers to enjoy seamlessly through the entire space.
ice cream while waiting for their laundry, serving as a rest area The green tiles used in the finishing were selected to
and becoming a social hub within the community. capture the essence of the Setouchi region, reflecting its
natural character and providing an iconic presence. The
CTI: How did you choose between new intention was to create a harmonious atmosphere, blending
spaces and old structures in the remodel- nostalgia and the warehouse’s unique charm with the nat-
ing of the space? What are the difficulties ural surroundings, so that the weathered aspects became
encountered? part of its appeal.

Naomi: In accordance with the architectural concept, we CTI: What were the considerations behind
made decisions regarding what to preserve and what to de- the choice to extend the ice cream space
molish based on considerations of design and functionality. beyond the laundry space, in addition to its
From a design perspective, the large warehouse had functional purpose?
nostalgic charm due to its use of corrugated sheets, so we
decided to preserve it and enhance the building’s visibility Naomi: First, promoting community and interaction.
by adding transparent corrugated sheets. This allowed us LAUNDRY HOLIDAY is positioned as a place focused on
to maintain the Setouchi spirit while improving the struc- the local community. The expansion of the ice cream space
ture’s visibility. created more opportunities for people to gather, interact,
In terms of functionality, we needed to expand the park- and socialize. Customers can enjoy ice cream while waiting
ing space. To achieve this, we decided to demolish an old for their laundry or spend relaxed time with friends. Sec-
building within the property, level the uneven terrain, and ond, diverse customer experiences. The combination
ensure parking for up to 16 vehicles. of laundry services and an ice cream shop provides diverse
Preserving the building held historical significance and customer experiences. Customers can enjoy ice cream while
strong emotional attachments, so reaching a consensus among their laundry is in progress or simply relax. This allows
the company’s team members regarding the demolition was customers to spend more extended periods at the facility,
a challenging task. fostering a sense of community. Third, business diversi-
fication. The expansion of the ice cream space enabled
CTI: What has LAUNDRY HOLIDAY renewed? business diversification. With ice cream available year-
What has been preserved? What is special round, it contributed to revenue stability. Fourth, aes-
about the forms, structures and materials thetic appeal and iconic presence. The design and lo-
in space? cation of the ice cream space harmonize with the These factors collectively contributed to the development of LAUNDRY HOLIDAY as an appealing place for the
environment and create a unique iconic presence. This community. The story of LAUNDRY HOLIDAY is also a reminder that no matter what the situation is, we need to go
Naomi: The transformation of the warehouse, which ini- contributes to the building becoming a part of the local back to the basics, keep thinking, and keep looking for something new. Because architecture itself needs to take on the
tially served as a coin laundry, was approached with the idea identity and blending with the surrounding landscape. responsibility of community building.

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