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            To understand infused coffees, we first need to define   Defining Infused Coffees                         Being transparent                              brew products like drip bags and steep bags. He shares his
        how the flavor of coffees is influenced in your cup. There                                                                                                   insights, “These coffees help us engage a wider audience
        are three factors that impact the development of flavors   Defining infused coffees might seem easy from the   about additives in                            and showcase coffee as a whole new way of drinking it.
        inherent within the green bean:                get-go, but the reality is far from it. Just like different types                                             Traditionally, it was a beverage to wake you up, but in recent
            • Varietal: there are more than 120 types of coffee plants.  of coffee processing and fermentation techniques, infused   your coffee is only             years coffee has become more of an enjoyment for both
            •  Terroir:  environmental  conditions,  soil  composi-  coffees  are  in  a  league  of  their  own.  Generally,  people                                coffee professionals and consumers alike. I see it as part of
        tions, microclimates that are unique to each growing region.  consider a coffee to be infused if there is a trace in flavors   fair to those who are         the industry’s growth.”
            • Processing: the steps involved in prepping the coffee   of the substance that was added to coffee.                                                         I also sat down with Drew Dennehy, General Manag-
        cherries for roasting, eg. fermentation.           One could argue that adding coffee grounds to wa-          pushing the special-                           er  of  THREE  Specialty  Coffee  Roasters,  he  shares  his
            The producer has his work cut out for him. Multiple   ter  and  extracting  the  flavors  of  coffee  into  the  water                                   thoughts on what infused coffees offer to a consumer, “It
        stages of hard, long, and arduous labor of harvesting, fer-  falls under the same concept but it is not as simple as   ty coffee industry                    can be a great product since it has the ability to offer in-
        menting, drying, and storing the coffee that produce those   that. It is a broad terminology and can be further divid-                                       tensity of flavors for a specific subset of consumers that
        complex notes we all love and enjoy. There’s no question   ed in to different processes that add aromatic compounds   forward.                               don’t  necessarily  want  to  understand  the  way  coffee  is
        coffee flavors are a prized possession in specialty coffee.   like essential oils, aging in barrels and fermenting with                                      grown or why coffee tastes the way it does. They just want
        The more distinct they are, the more the coffee is sold for.  fruits and spices.                                                                             something that tastes good as long as it’s clearly denoted
            What if there was another way to raise the value of   We are all aware of all the unrecognizable and unpro-                                              what that coffee is.”
        these coffees by intensifying the tasting notes?  nounceable ingredients that are added to processed foods.                                                      I remember how frustrating it was to drink coffee
                                                       Artificial flavorings and enticing aromas that attract and                                                    and  not  recognize  what  I  was  tasting,  especially  when
                                                       tempt our taste buds.                                                                                         the baristas described the coffee to me. Imagine experi-
                                                           The most famous infused coffee to make the news                                                           encing your coffee exactly the way it was described to
                                                       was the cinnamon coffee – in this case, cinnamon was                                                          you, tasting those stone fruits and mandarins. Perhaps
        Fredrick Warrens                               added, not to aid in the fermentation process, but to make                                                    then coffee is taken more seriously and not passed off
                                                       the coffee tastes like cinnamon. Adding fruits is a com-                                                      as some commodity. The customer will have a preference
        Head Roaster at                                mon practice to change the flavor of the coffee, either                                                       now in what he tastes rather than relying on coffee to
        Grandmother Coffee Roastery
                                                       via infusion or as an enzymatic reaction that aids in the                                                     only fuel their energy levels.
                                                       fermentation process.                                                                                             I reached out to Irina Sharipova, a Coffee Consultant
                                                           Fruit-infused coffee can also be commonly referred                                                        and Educator based in the UAE, for her perspective, “I like
                                                       to  as  fruit  maceration.  According  to  Zest  Coffee,  whole                                               the idea of infused coffees when farmers and producers try
                                                       fruits are put into the fermentation tanks along with coffee                                                  to improve the quality of the coffee but the problem arises
                                                       cherries  to  enhance  the  flavors  of  coffee.  Maceration  is   Embracing Infused Coffees                  when the flavor profiles are pushed too far from the terroir’s
                                                       exactly that, the fruit is softened, and broken down, releas-                                                 natural taste. This can confuse the market and I can see it
                                                       ing its flavors and aroma into the green coffee.                   Ethiopia and Panama produce some of the finest cof-  happen with consumers. Ultimately, it becomes hard for
                                                           Processing techniques such as carbonic maceration          fees  in  the  world.  The  growing  conditions  are  ideal  and   us coffee professionals to explain what coffee should actu-
                                                       or lactic fermentation changes the taste of coffee by adding   some producers have the budget to experiment with cost-  ally taste like.”
                                                       carbon dioxide and yeasts in the fermentation tank. This       ly fermentation processes. However, in other parts of the   The question arises whether it could be seen as a
                                                       is  done  to  control  certain  bacteria  and  microbes  in  the   world,  the  conditions  aren’t  the  same.  According  to  an   gateway  to  specialty  coffee.  Nawar  has  seen  positive
                                                       process to break down the complex sugars in the mucilage       article by Zest Coffee, Mohan Balaraman from Riverdale   feedback  from  his  customers  in  the  form  of  repeated
                                                       of the coffee cherries to produce new flavor compounds         Estate in India reports that fruit infusion is a cost-effective   purchases. He explains, “If the process is paired with the
                                                       i.e. the coffee will not taste like the inoculated yeasts or   way to produce exciting coffees while utilizing fruits grown   right variety, it accentuates the cup for a customer and
                                                       other compounds added to the process and are not consid-       on the same farm.                              they also end up having an educational experience. Con-
                                                       ered as infused.                                                   I spoke to Nawar Adra, the Founder of STITCH COF-  sumers  are  always  looking  for  new  innovative  ways  to
                                                           Another technique that is not considered as infused        FEE based in Australia, about his perspective on infused   enhance their experience.”
                                                       is  coffee  soaked  in  its  own  juice,  a  concentrated  liquid   coffee and this is what he had to say, “Macerated coffee   Fredrick  Warrens,  Head  Roaster  at  Grandmother
                                                       containing  coffee  cherry  juices  and  mucilage.  However,   with yeast fermentation has a lot of potential in the coming   Coffee  Roastery,  thinks  otherwise,  “It  could  help  with
                                                       aging coffee in rum, wine, or whisky barrels to absorb the     years as it will help producers level up their game and re-  identifying tasting notes for new consumers but also takes
                                                       aromatics already present within the environment are also      duce challenges in the future for coffee production.” This   away the identity of the terroir where the coffee originates
                                                       considered as infused.                                         can be a great way to experience exotic notes in a coffee   from. Instead of educating the customer about what a Bra-
                                                           Sometimes  the  microorganisms  added  during  the         without the producer breaking the bank and risk the coffee   zilian or an Ethiopian coffee tastes like, ’marinating’ coffees
                                                       fermentation process are often debated and perceived as        being rejected when experimenting with fermentation.”  in substances to taste notes that were never experienced
                                                       adulterated. It’s a gray area since there are no standards         Nameru Uprete, Head of Coffee at STITCH COFFEE,   before is a step backward. There’s a misalignment with the
                                                       defined  in  this  segment  that  require  these  coffees  to  be   works with Nawar and is focused on creating an experience   representation of the origin and that takes away the essence
                                                       labeled as “infused.”                                          for his customers and is using infused coffees in ready-to-  of specialty coffee.”


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