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C  Illustration / Yalan Zhang














                                                                                                                                               Ancient Roads to Modern Brews



                                                                                                                                                   Coffee is deeply ingrained in Greek culture, and has been since the days of
                                                                                                                                               the Ottoman Empire. The traditional way of making coffee with an ibrik coffee,
                                                                                                                                               was  the  main  form  for  centuries  until  after  World  War  II.  Coffee  shops  were
                                                                                                                                               popular places to enjoy a cup of coffee and socialize with friends, as it remains
                                                                                                                                               to this day – an affordable and enjoyable way to come together.
                                                                                                                                                   In the years to come, the Greeks started showing a knack for inventing coffee
                                                                                                                                               drinks. In the late 1950s, instant coffee started gaining popularity in the United
                                                                                                                                               States and Europe. In Greece, what started as a simple way to make coffee quickly
                                                                                                                                               evolved into the beloved frappe. A Greek invention, the drink involves mixing in-
                                                                                                                                               stant coffee with sugar and water, then shaking and adding cold water or cold milk
                                                                                                                                               foam on top. The drink was an instant hit, and soon many Greek cafes began serv-
                                                                                                                                               ing it. Today, frappe is enjoyed all over Greece by many, though the entrance of
                 COFFEE IN
                                                                                                                                               espresso in the country has threatened its popularity.
                                                                                                                                                   The introduction of espresso to Greece was quite early, as hangouts for artists,
                                                                                                                                               secularists  and  intellectuals  served  it  in  the  1950s.  However,  it  wasn’t  until  the
                                                                                                                                               1990s that espresso and cappuccino became popular with the general public. The
                                                                                                                                               invention of two Greek variants – Freddo Espresso and Freddo Cappuccino – which
                                                                                                                                               blended the rich taste of espresso with a need for iced refreshment, caused a shift
                                                                                                                                               away from frappe drinks and an almost universal adoption of espresso-based bev-
                                                                                                                                               erages. Espresso became the new favorite Greek habit, whether it was hot or cold.
                             ATHENS
                                                                                                                                                   The start of the 21st century has seen the Greek coffee scene become even
                                                                                                                                               more varied and diverse. A discerning and informed group of consumers now exists
                                                                                                                                               in the country who are constantly looking for, reading about, trying out and offer-
                                                                                                                                               ing their opinion on the different types of coffee they drink. The “Third Wave” of
                                                                                                                                               coffee  is  finding  lots  of  fans  in  Greece,  with  this  newfound  interest  leading  to
                                                                                                                                               plenty more options for customers as well as better all-round services.
                                                                                                                                                   Despite all these changes, one thing remains at the heart of Greek coffee cul-
                                                                                                                                               ture: it is still a leisurely, everyday pleasure enjoyed with friends and loved ones.
                                                                                                                                               This June, World of Coffee is coming to Athens, bringing together the best from all
                                                                                                                                               over the world. This is a chance to get to know the city’s ancient history, sample
                                                                                                                                               the local brews, and immerse yourself in the slow coffee life like a local. Here are
                                                                                                                                               five coffee shops to get you started!







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