The fourth edition of WOC Dubai will be held between 10-12 February 2025 at the Dubai World Trade Centre.
The 2025 event is set to be 33% bigger than the previous year
70% of exhibition space booked within days, with specialized visitors from 120 countries confirming attendance

World of Coffee Dubai (WOC Dubai), the Middle East’s leading coffee trade show, returns for its fourth edition from 10-12 February 2025 at the Dubai World Trade Centre (DWTC).

WOC Dubai, organized by DXB Live, the event management arm of DWTC, in collaboration with the Specialty Coffee Association (SCA) is the largest event of its kind in the region. It will be held across 20,000-square-meters, a 33% increase from last year, to accommodate more exhibitors and highlight the latest global coffee industry advancements.

The exhibition provides a platform for farmers, traders, manufacturers, distributors, SMEs, café owners, roasters, hotels, coffee enthusiasts and baristas from around the world to exchange industry knowledge and experiences. Returning with its popular features and competitions, WOC Dubai 2025 will highlight the SCA UAE Coffee Championships, Roasters Village, Cupping Rooms, Coffee Design Awards, Brew Bar, the Best New Product Display Competition and the SCA Community Lounge.

The fourth edition of WOC Dubai comes at a time when the MENA coffee market is projected to be valued at US $11.5 billion by 2025.

In 2023, global coffee consumption reached 11.9 million tonnes and continues to be one of the most widely consumed drinks globally, playing a crucial role in the food and beverage industry despite fluctuations in raw material prices.

Yannis Apostolopoulos, CEO of the Specialty Coffee Association, commented: “Each World of Coffee trade show brings together the most innovative companies, drawing an international audience to drive business growth, shared learning, and excellence in our industry. Our partnership with DXB LIVE and Dubai World Trade Centre, has enabled the event to grow into a must-attend specialty coffee gathering.”

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said: “Now in its fourth year, WOC Dubai not only reflects Dubai’s growth as a hub for specialty coffee but also highlights its leading role in global business. The future of coffee is here and Dubai offers unparalleled opportunities for local and international companies to invest and expand, and we are excited to welcome coffee professionals from around the world to experience all that the city has to offer.”

Visitor numbers have surged across the last three editions, with over 13,000 coffee professionals attending and more than 1650 exhibitors showcasing their products and services.

Since its inception, WOC Dubai has become a cornerstone event for the coffee industry, bringing together leaders, innovators, and enthusiasts from around the world. It fosters collaboration between international brands and regional partners, enhancing the industry’s reach and influence in the Middle East and beyond.

—

About World of Coffee Dubai

World of Coffee Dubai (WOC Dubai) is the premier coffee trade show for exhibitors and visitors looking to break into the Middle East’s burgeoning coffee industry. The event showcases popular features like the Roaster Village, engaging lectures, the Cupping Room, the SCA UAE National Championships, the Coffee Design Awards, the Best New Display Product Competition, Brew Bar, and the SCA Community Lounge, where buyers and sellers come together to reconnect and establish new business relationships. The exhibition welcomes local, regional, and global professionals in the coffee industry including producers, manufacturers, traders, farmers, international experts, distributors, small and medium companies, coffee shops, roasters, hotels, and coffee enthusiasts from around the world.

About SCA
The Specialty Coffee Association (SCA) is the world’s largest nonprofit, membership-based trade association in the coffee industry. Representing thousands of coffee professionals globally from producers to baristas, the organization is built on foundations of openness, inclusivity, and the power of shared knowledge, fostering an international coffee community to make specialty coffee a thriving, equitable, and sustainable activity for the entire value chain. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain. The SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach.

About DXB LIVE
DXB LIVE, the premier event management and experiential agency of Dubai World Trade Centre (DWTC) offers a comprehensive range of services, providing innovative solutions for all types of events and experiences both within the UAE and internationally. Over the years, DXB LIVE has successfully created a fully integrated and globally recognized experiential environment, driven by its state-of-the-art in-house production facilities and advanced technical expertise. The team covers strategic concept planning, design, and marketing that blends perfectly into a holistic experience for businesses and consumers from around the globe. DXB LIVE, with its global vision, has emerged as a transformative force in Dubai’s event landscape.

MEDIA CONTACTS

E+H
Matt Pomroy
Matt.Pomroy@eandh.co

DXB LIVE
Amir Youssef
Amir.Youssef@dwtc.com