A Landmark Event in the Coffee Industry

The World of Coffee Dubai 2025, held from February 10 to 12 at the Dubai World Trade Centre, reaffirmed its status as one of the most influential coffee expos in the region. Organized by DXB Live in collaboration with the Specialty Coffee Association (SCA), the event showcased a dynamic fusion of innovation, competition, and business networking. Covering an impressive 20,000 square meters with 290 exhibitors, the exhibition provided an unparalleled platform for industry professionals to explore the latest trends, cutting-edge products, and specialty coffee culture.

Pioneering Product Innovations

This year’s expo introduced several groundbreaking coffee technologies and tools designed to revolutionize the industry:

• 3Temp Cold Brew System: This state-of-the-art system brews cold coffee in just 30 minutes, eliminating the need for a boiler and reducing limescale buildup.
• WPM ZP 1 Grinder: Featuring 71mm conical burrs and a maximum RPM of 420, this grinder delivers exceptional espresso and French press extractions with precision.

• APAX LAB Mineral Concentrates: These three distinct concentrates—TONIK, JAMM, and LYLAC—enhance different coffee flavor profiles, from bright acidity to floral notes.
• MHW-3BOMBER Tools: From an innovative powder spreader to a siphon temperature-measuring stirrer, these tools elevate coffee precision and consistency.
• Meraki✖Timemore Equipment: A dual-boiler espresso machine with a rotary pump and automatic grinding precision within ±0.2 ensures a barista-level experience. Leading Brands Making an Impact

Several standout brands demonstrated their influence on the regional and global coffee market:

• Black Knight: The Middle East’s largest specialty coffee roaster, roasting 20 tons daily and supplying over 50% of Saudi Arabia’s coffee shops. Their proprietary BK-Natural processing method was a highlight.
• Archers: A leading roaster sourcing and roasting premium coffee beans, serving 300 local coffee shops and expanding rapidly.
• Other prominent brands from coffee-producing regions also made an impact, emphasizing the strong connection between origin and specialty coffee.

A Thrilling Competition Lineup

World of Coffee Dubai 2025 also hosted intense competitions that drew global attention:

• UAE Barista Championship: Aldy from The Espresso Lab took home the championship title.

• UAE National Latte Art Championship: Three-time winner Mon Alpas defended his title, further solidifying his reputation.
• Roasting Competition: Though details on the winner remain undisclosed, the competition showcased the best roasting talents in the region.

Key Activities and Industry Discussions

Beyond exhibitions and competitions, engaging activities provided valuable insights into the coffee industry:

• DMCC Auction: The auction’s highest bid was $10,020 per kg for a Natural Geisha from Finca Sophia Estate, won by Definitive. Panama Coffee Studio.

• Cupping Sessions: A three-day event featuring leading green coffee suppliers, including Sucafina NV, Hala Tree, Torch Coffee, Kranti Coffee, Ally Coffee, and Aromas Del Sur.

• SCA Sharing Salon: Discussions covered topics such as optimizing water composition for coffee and the future of capsule coffee in the Middle East, featuring industry leaders like Starbucks International’s CEO.

A Diverse Range of Exhibitors

The exhibitor lineup showcased the global and regional diversity of the coffee industry:

• Roasters Village: The event underscored the meteoric rise of specialty coffee in the Middle East, with Black Knight’s quality manager noting a 1000% market growth in two years.

• Coffee Packaging Innovations: Notable exhibitors from China and Dubai showcased vibrant, sustainable packaging designs catering to the expanding specialty coffee market.

• International Exhibitors: Companies from South Korea, Colombia, Austria, Italy, Germany, Switzerland, and more demonstrated the global appeal of the event.

Looking Ahead

World of Coffee Dubai 2025 set a new benchmark for coffee industry events, highlighting product innovation, market expansion, and the growing influence of the Middle Eastern coffee scene. As the industry continues to evolve, this expo remains a crucial platform for fostering connections, sharing expertise, and pushing the boundaries of specialty coffee. With the rapid growth of regional coffee culture and rising consumer interest, the future of coffee in the Middle East looks more promising than ever.

We eagerly await what World of Coffee Dubai 2026 will bring to the table!