photo / Simonelli Group

Simonelli Group, a leader in the professional coffee machine and grinder industry with its brands Nuova Simonelli and Victoria Arduino, continues to expand and strengthen internationally its distribution network through the strategic opening of a new branch office in China.

The new branch Nuova Distribution China is a subsidiary company based in Shanghai, in partnership with Shanghai Penini Import & Export Trading Co., Ltd.  Nuova Distribution China is the reference point for the Chinese and Hong Kong market for sales, technical, and educational services.

“New scenarios need new strategies that allow us to be dynamic and reactive towards our clients’ requests, especially when distributing to more than 100 countries worldwide – declares Marco Feliziani, CEO of Simonelli Group. “The decision to open in Shanghai, after the openings in Dubai, Melbourne, London, Lyon, Singapore, and Seattle, is based on our human-oriented relationship with the market, that generate new market insights that are vital to innovation and that digital affinities cannot guarantee. Branch offices allow the company to respond rapidly to the constant and fast-paced changes the market throws in our direction”. Starting from this month, Simonelli Group strengthen its presence in the whole Asia Pacific area with its three branch offices  based in Melbourne, Shanghai and Singapore, together with its distribution network. This increased proximity ensures timely and efficient distribution, enhancing relations with customers and enables Simonelli Group to respond promptly to market fluctuations.

“I want to thank – Feliziani said – our Nuova Distribution China business partners, Wang Xin and Ye Fangbin, whose unwavering belief in our project has been instrumental in our journey towards the branch office establishment. They will be a great support of our team to continue contributing to the growth of Chinese and Hong Kong coffee market with our innovations, educational approaches, and sustainable ways”.

The Nuova Distribution China office is located at Shanghai, Baoshan district, Yingao Road 23 Nong, n. 20, room 107. It includes its new experience lab, an experiential space to discover hands on all the novelties of the brands Nuova Simonelli and Victoria Arduino. The experience lab official opening is planned for March 25 in order to offer to Simonelli Group guests a great live experience of Nuova Simonelli and Victoria Arduino brands.

Additionally, a tight schedule of showrooms opening has been defined and will include first tier cities such as Guangzhou, Beijing and Chengdu: the local showrooms will represent a further step towards a widespread dynamic and reactive presence of Simonelli Group in the Chinese market.

The first appointment with the entire Nuova Distribution China team will be at stand 1.2D32 of Hotelex from March 27th to 30th, where the crew will showcase all the new products and technologies of Nuova Simonelli  and Victoria Arduino.

Source: Simonelli Group