A showcase for quality, but also a platform for international supply and demand to come together. The internationalisation mission of HostMilano is as strong as ever and, after stopping off at Dubai, it is now in Canada, another of the focus countries, together with the USA. Thanks to a collaboration with Restaurants Canada, the biggest Canadian out-of-home association, with over 30,000 members among restaurants and cafés, caterers, industrial suppliers and institutions, the event programmed for fieramilano (22 – 26 October 2021) will see strong participation from an area with enormous potential for growth.

Objective: To increase exchanges between the two markets, especially in an industry which is continuing to boom like Food Service Equipment, the jewel in the crown of Host not just because of its importance in terms of goods (the figures for last October’s edition have Food Service Equipment, together with bread/pizza/pasta, as the biggest macro-areas at 43.94%), but also due to its potential for synergies with other areas and industries in the exhibition, resulting in a continual hybridisation of ideas and strategies between different sectors.

Food Service Equipment: the global equipment hub will be present at Host 2021
More than 800 companies – 821 precisely – (of which 371 foreign) have confirmed their participation, with a country ranking which sees Spain at the top, followed by Germany, France, the United States, the Netherlands, the UK, Greece and Portugal.
Last October, 200,000 visitors came to Milan (up 8% over 2017), with 40% arriving from 171 foreign countries (whether European, like Spain, Germany, France, the UK and Switzerland, or more distant, like the USA, China, and the Middle and Far East).
The halls of Rho Fiera host a genuinely borderless marketplace, with business opportunities not only among Made in Italy brands and international buyers, but also among international brands. This is demonstrated by the participation of the world’s top companies in Food Service Equipment (Irinox, Moretti Forni, Angelo Po, Sirman, Alto-Shaam, Meiko and Middelby, to name just a few of those who have already registered) of the entire world of Ho.Re.Ca businesses (from Furnishings, Technology and Table to Coffee and Tea – Bar, Coffee Machines and Vending – Ice Cream and Pastries); all eager to present their innovative prototypes and products, often exclusively and for the first time, and in advance of the trends of the coming months:

Italy, but much more from abroad: partnerships with associations, buyers and events
To highlight once more Host’s vocation as the global equipment hub, there are also the numerous strategic agreements stipulated with the most important Italian and foreign trade associations, primarily those in the event’s strategic markets, from the Middle East to the USA, Canada (the partnership involves not just Restaurants Canada, but also the Baking Association of Canada; IDC – Interior Designers of Canada; NEWH – the Hospitality Industry Network; OCSA – the Ontario Convenience Store Association; AQDA – Association Quebecoise des Dépanneurs en Alimentation, and CAMA – the Canadian Automatic Merchandising Association).

However, the role of HostMilano as a global professional hospitality hub also includes the presence of 950 hosted buyers (with 80% turnover) and a calendar of events that has never been so rich: more than 800 events of all types, designed to satisfy the most demanding palates (including national and international championships, show-cooking, demos by pastry chefs and bar tenders), augmented by opportunities for insights on the most “burning” issues of the day: from sustainability to technologies 4.0, like Artificial Intelligence and the Internet of Things.

Canada: the out-of-home sector will be worth more than 100 bn CAD in 2021
In recent years, the market has more than doubled in size, with just a small downturn in 2009. In Canada, one of the countries identified by Hostmilano as a target for its promotional strategies, the boom of food service in the widest sense seems to be nowhere near its end. This is confirmed by the figures published by Restaurants Canada, according to which the 2019 turnover of this industry reached 93.64 bn CAD (65.15 bn €), up 4.2% over 2018. But the Canadian boom is even better confirmed by the growth of the industry as a whole over the last ten years, from 59.3 bn CAD in 2010 to a projected over 100 bn in 2021.
The Canadian food&beverage industry’s positive prospects are not just a matter of data, however. Canadian food service, according to a recent survey by the association, is increasingly open to new consumer requirements: convenience (home deliveries are growing fast), excellent quality, and an experience ready for Instagram. These trends go well together with the habits of new out-of-home consumers, millennials and Generation Z, who are likely to combine home cooked food, convivial meals at the restaurant and food ordered online. The common denominator is that the ingredients must be natural, healthy, high quality, and sourced with a short supply chain.

More updates are available on: host.fieramilano.it/